Custom Product Packaging Folding Box

Product Packaging Challenge #117: Cardboard CD Display Holder and Cardboard Shipping Box

Problem: Creative product packaging to stand-out in a competitive industry and be self-contained
A marketing and advertising customer approached Crown Paper Box looking for a solution to a package concept dilemma. Their Client was preparing the market launch of a new software concept and wanted an exciting, eye-catching product packaging solution. The client's planned promotional campaign centered on a doghouse theme. Knowing Crown's reputation for creative and innovative packaging designs, the Agency approached Crown, asking if we could produce a package that not only incorporated their client's theme, but took a creative leap, too.

That was a tall order and challenged even Crown's decades of knowledge in box design and experience in supporting promotional campaigns. Creating a package in the shape of a dog's house was less a problem than finding new-to-the-world innovations for presenting computer software. That industry has a history of really creative packaging and promotional concepts. Furthermore, there was a requirement that the package contain all the media, the product CD itself, the quick-start instructions, and the User's Manual. Creating a solution to this product packaging took Crown's developers in a different direction.

Solution: Theme packaging offers functionality, attractiveness, and surprise.
After several iterations with the Agency and with their Client, Crown was able to present a package that not only met the requirement of fitting the theme - a dog and its home - but provide an opportunity for some enjoyable interaction between the end user and the package. The concept looked and felt like "fun."

As shown in the accompanying photo, the outside of the package was just what the Client had hoped for - but the inside was truly exciting. We're not able to show the internal structures here, but we can talk about the unique solution that excited the Client and gave a nifty surprise to their Customers.

The door to the dog house is lightly perforated with a finger hole to start the opening process and hinged along one side. So far - nothing exciting - but open the door about halfway and out (as in 3D motion) comes "pooch" with the product CD firmly held in its jaws. Open the door just a little further, and a "secret compartment" springs open with all the printed material tucked inside.

Here in one place was functionality, attractiveness, and surprise. Out of the often humdrum world of commercial software came something really new and innovative and customer pleasing. Crown had produced a stand-out creative solution for a Client anxious to have their product stand out from the competition from first glance through first use.

Result: Unique marketing concept proves successful
The Client was delighted with the new result. The Agency was thrilled to have presented a unique marketing concept - and they were equally thrilled to be the heroes of a successful product launch.

Call, e-mail, or use the form below to contact Crown Paper Box today with your package challenge. We would love having your success join the ever-growing list of "Cases Closed."

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