Foldcorr™ Folding Cartons

Packaging Challenge Case Study #103: After-market Automobile Headlamp Product Package

New Horizons in Folding Cartons

The next best thing is a grasp of the trends that are underway and emerging today in folding cartons, custom packaging and point-of-purchase displays.  They augur well for the future and growth of products displayed and distributed in high performance, highly decorated, secure packaging such as that provided by Crown's fluted materials.

• The discount and club stores will continue to grow and dominate retailing in many lines.

• Your package, supported by advertising and promotion, be the key spokesman for your product.

• Your package, in multiple facings, must present one consistent face, conveying a message of quality and reliability.

• Your package must stand on its own, unsupported by human salespeople.

• Your point of sale displays must grab the consumer's attention in fractions of a second.

• Your package must explain the use of your product in clear, graphical terms.

• E-commerce demands products that withstand the rigors of mechanized distribution systems.

• E-commerce is about NOW, not "Whenever."

• Products must be "ready to go" when the internet-connected consumer places their order.

• Products must be protected as they go through the ASAR warehouse systems to the shipping point.

• Packages and their labeling must survive the tortures of multiple bouts with mechanical sorting systems.

• Having survived the rigors of getting from your distribution center to the consumer's door, the excitement and eye-appeal that generated the original order must still be there!

Packages produced using corrugated mini fluted materials, printed with our advance offset lithography, have already demonstrated success in these challenging environments.  If you are not already on the shelf or in the warehouse with a package that cardboard standups, call Crown Paper Box today to talk with one of our designers about entering the new millennium with exciting performance packaging from the experienced professionals on the Crown team.